Family & Motherhood
Honest stories about motherhood, parenting, family life and raising children while juggling the realities of midlife.
THE BIG READ
FITNESS / MIDLIFE / REAL LIFE
What makes me want to keep exercising?
A personal take on fitness, confidence, ageing and why I keep showing up at the gym, even when my brain is saying no.
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Our readers.
Advertising and editorial partnerships for brands that fit.
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Midlife & Reinvention
Confidence, identity, ambition, relationships, change and reinvention, without treating age as a problem that needs fixing.
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Women’s Health & Wellbeing
Changing bodies, energy, health and the questions women are often left to work out for themselves.
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Family & Motherhood
Modern family life, motherhood, relationships and the everyday decisions that rarely make it into the glossy version.
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Fitness & Strength
Movement, strength, gym life and staying active without turning exercise into another full-time job.
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Culture & Identity
British and Persian influences, family traditions, food, identity and belonging.
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Lifestyle & Experiences
Travel, places and experiences that genuinely add something to everyday life.
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THE SAFFRON EXPERIMENT
I wondered what would happen if… so I tried it.
Products, health claims, trends and ideas. I try them, look at the evidence and work out what’s useful, what isn’t and what probably wasn’t worth the bother.
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BEHIND THE WORDS
Meet Saffron.
Former newspaper journalist, PR professional, mum and the woman asking rather too many questions around here.
At 50, I’m interested in what happens when we stop accepting everything we’re told and start looking a little more closely.
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TRAVEL & PLACES
Places we’ve been.
Family escapes, hotels and the places that leave us with something worth talking about when we get home.
FOR TRAVEL PRs & TOURISM TEAMS
Planning your next travel campaign?
I’m interested in thoughtful family travel, hotels, destinations and experiences that give readers something worth talking about.
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We said no to Cyrus’s school ski trip. Not because we don’t value experiences, but because the price was the same as a family summer holiday for us. Between childhood memories, parent guilt, social media pressure and the realities of living within our means, I started asking what we really want our children to remember.
September 11, 2026