The Saffron Experiment

I’ve spent years telling stories. Now I want to test the claims behind them.

I’ve worked in PR and journalism for years, so I know how much work goes into telling a good story. I also know there’s a difference between a compelling marketing claim and what happens when you actually try something for yourself. Having spent years on both sides of the media fence, I’ve developed a healthy appetite for products promising to change our lives overnight.

So I thought I’d try it myself.

At 51, I’m apparently a walking collection of problems waiting to be solved. My skin needs firming, my hormones need balancing, my sleep needs improving and, according to the internet, I should probably be drinking something green and revolting before breakfast. Some of these things might work. Others have a very good PR team.

Welcome to The Saffron Experiment, where I’ll be trying everything from fitness trends and beauty treatments to supplements, wellbeing products and the odd Persian remedy that H swears his grandmother knew about long before TikTok. I’ll look at the claims, check the evidence where I can and give things a proper go.

If something works, brilliant. If it doesn’t, you’ll hear about that too. And if I end up £30 poorer with nothing to show for it, at least you’ll know not to bother.

Some things are worth the money, but some are just very good at marketing themselves.

Think your product is worth testing?

I’m happy to hear from brands with something interesting to offer, whether that’s a product, treatment or experience. But spare me the game-changing, revolutionary, never-seen-before claims. I’ve probably written a few of those myself. Tell me what it does, why it matters and why you think it’s worth trying.

I consider gifted products and paid collaborations, which will always be disclosed. I understand that brands want coverage, but what you’ll get is a proper account of my experience, not a glowing review just because you’ve sent me something. If your product is genuinely good, surely that’s a better story anyway?

Work with Saffron & Cyrus

What I’ve been trying

Some things have surprised me. Others probably deserved to stay on the shelf. Pick a story and see what happened.