WORK WITH SAFFRON & CYRUS
Partnerships with a story worth telling.
Saffron & Cyrus is an independent editorial publication about women’s lives, midlife, fitness, family, culture and the things we choose to spend our time and money on.
I work with brands that have a natural place in those conversations, creating useful, credible content that puts the reader before the sales pitch.
WHY PARTNER WITH SAFFRON & CYRUS?
Editorial instinct with a PR brain behind it.
As a former newspaper journalist, PR professional and editorial writer, I understand both sides of a partnership: what a brand needs to communicate and what makes somebody actually want to read it.
I know how journalists assess a story, how brands communicate their objectives and how quickly branded content loses credibility when it forgets the reader.
The starting point is therefore always the same: why would the reader care?
HOW WE CAN WORK TOGETHER
Partnerships built around the reader.
Story-led sponsored features built around subjects that genuinely fit Saffron & Cyrus and its readers.
First-person testing, reviews and real-life experiences with products, services, rituals and wellness trends.
Relevant product placement within seasonal, family, wellbeing and lifestyle editorial.
Editorial coverage of destinations, hotels, attractions, family days out and experiences, approached as a journalist and reader rather than a brochure.
Supporting content designed to extend an editorial story across relevant Saffron & Cyrus channels.
Clearly labelled homepage partner and banner placements for selected brands.
Relevant links may be added to existing editorial content where they provide genuine value to readers.
Press releases, strategic content, website copy and editorial storytelling for organisations that need complicated ideas turned into clear, credible words.
GUIDE RATES
Straightforward pricing.
Rates reflect the editorial work, content creation and distribution involved. Larger campaigns, photography, additional deliverables, exclusivity and commercial usage rights are quoted separately.
SPONSORED EDITORIAL
Sponsored editorial feature
From £225
Original editorial writing, SEO-led structure, permanent publication, relevant brand links, disclosure and agreed promotional support.
THE SAFFRON EXPERIMENT
First-person test or review
From £250
Real-life testing or experience, original editorial writing, search optimisation, permanent publication, disclosure and social promotion.
PRODUCT PLACEMENT
Gift guide placement
£75
Placement within a relevant Saffron & Cyrus gift or buying guide.
NEWSLETTER
Newsletter placement
£65
A relevant brand, product or article featured within the Saffron & Cyrus newsletter.
SOCIAL
Social media promotion
£50
Additional promotion of agreed editorial or sponsored content through relevant social channels.
EXISTING CONTENT
Relevant link placement
£50
A relevant link added or updated within suitable existing editorial content.
HOMEPAGE PARTNER
Homepage featured partner
£75 / 30 days
Clearly labelled homepage placement for selected brands. Limited availability.
HOMEPAGE ADVERTISING
Homepage banner advertising
£100 / 30 days
A clearly labelled homepage advertising placement for additional visibility.
PACKAGE
Editorial feature + newsletter
From £275
Searchable sponsored editorial combined with direct newsletter exposure.
BESPOKE CAMPAIGN
Bespoke editorial partnership
From £325
A tailored mix of editorial, homepage visibility, newsletter and social promotion.
PROFESSIONAL SERVICES
PR & copywriting
From £200
Press releases, website copy, editorial copy, content strategy and campaign messaging.
ADDITIONAL USAGE & EXCLUSIVITY
Additional fees apply for extended commercial use of written content or photography, reproduction on third-party websites, exclusivity, additional social posts, video content or other commercial usage rights. These are quoted separately according to scope and duration.
GOOD FIT
Where your brand fits naturally.
Perimenopause, menopause, sleep, energy, women’s wellbeing and healthy ageing.
Exercise, gym wear, fitness experiences, equipment, strength and realistic midlife fitness.
Beauty, skincare, haircare, personal care and products with a genuine reason to be tested.
Family life, pregnancy, toddlers, tweens, teens, education, activities and useful products.
Hotels, destinations, UK breaks, family days out and particularly experiences in Newcastle and the North East.
Food, cooking, Persian culture, crafts, interiors, DIY, gardening and products that belong naturally in everyday life.
EDITORIAL STANDARDS
Trust comes before the partnership.
Commercial content must earn its place on Saffron & Cyrus in the same way as everything else published here.
Paid and gifted partnerships are clearly disclosed. Health claims require credible evidence. Products are not guaranteed positive coverage, and sponsored content must still be useful to the reader.
Editorial control remains with Saffron & Cyrus.
NOT FOR US
A few things we don’t cover.
We do not publish free commercial posts or accept affiliate membership or discount codes as payment.
We also do not accept unrelated SEO placements, bulk backlink requests or guaranteed-positive-review arrangements.
EXCLUDED CATEGORIES
Some subjects aren’t a fit.
HOW PARTNERSHIPS WORK
For commissioned editorial.
For sponsored work written by Saffron & Cyrus, the brand supplies the brief, key facts, relevant evidence, campaign requirements and approved imagery where necessary.
I retain editorial control over the structure, tone and wording so the finished piece feels like part of the publication rather than an advert dropped into it.
Health and wellbeing claims must be supported by appropriate evidence.
SUBMITTED CONTENT
If you want to supply an article.
We occasionally consider commercially sponsored content supplied by brands, PR agencies and businesses where the subject is a strong editorial fit.
HAVE AN IDEA?
Tell me the story, not just the product.
If your brand, product, place or campaign feels at home in the world of Saffron & Cyrus, I’d like to hear about it.
Tell me what you’re promoting, who it’s for, what you would like the partnership to achieve and, most importantly, why you think Saffron & Cyrus readers would care.
Life from the messy middle.