Why Persian sefidab is my unexpected beauty obsession as a new mum over 40

As a new mum over 40, I’m obsessed with everything and anything that will help with my daily beauty routine. That means a) Get rid of my lines and wrinkles and b) Stop the kids calling me “grandma” in future in the playground.

sefidab

My weekly ritual

If you’d told me a year ago that I’d be smuggling powdered animal fat across continents, I’d have laughed. Yet here I am, a new mum over 40, utterly obsessed with sefidab (or Rooshoor, if you want to sound fancy), the Persian exfoliator that has become my weekly ritual for keeping my skin, eyes, and hands from looking like I wrestled a toddler for 12 hours straight.

Read more about my full sefidab ritual →

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The emotional milestone of a toddler’s first haircut (and why I didn’t let dad do it)

Here’s some tips to keep baby calm during his first haircut.

Here's some tips to keep baby calm during his first haircut.

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Persian inspired wedding: traditions, themes and tips for a magical celebration

Our Persian inspired wedding: tradition, luxury and a dash of fairytale If you ask me, a Persian-inspired wedding theme is pure luxury, a beautiful blend of history, symbolism, and culture. But because I grew up on a steady diet of…

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