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Home » Women's Health & Wellbeing » The Consumer Choice Menopause Award is here, and it finally puts women in charge

The Consumer Choice Menopause Award is here, and it finally puts women in charge

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WOMEN’S HEALTH / MENOPAUSE / AWARDS
The Menopause in Practice Awards are putting women in the driving seat.
For the first time, women get to decide which menopause brands deserve recognition based on what actually helps them.
MENOPAUSE  /  WOMEN’S HEALTH  /  CONSUMER CHOICE

Image by kp yamu Jayanath from Pixabay

THE IDEA
Finally, women get a say.

There is big news in women’s health, The Menopause in Practice Awards (MiP) are back for 2026, and this year, for the first time, they are handing the power directly to women. A brand-new Consumer Choice Award category has been added, and it is built entirely around YOUR real-life experience.

This is a moment where as women we finally get to have a say on what has helped us, why it matters and why it deserves recognition. And considering what we all go through every day, anyone who has been through perimenopause or menopause deserves an award of their own too. Hot flushes during a school run, brain fog in work meetings, night sweats that soak the duvet, and the stamina of just showing up every day any way, that also deserves applause as far as I’m concerned.

THE QUESTION
Which menopause brand made a difference to you?

For once, this isn’t simply about what looks good on a shelf or sounds impressive in a boardroom. The Consumer Choice Award is asking women who have actually lived it to decide.

THE STORY
Lots of brands, one crown, your choice

MiP has shortlisted ten innovators, trailblazers, and quiet heroes in menopause care. These are the brands creating real solutions, clever products, and campaigns that make women feel seen. Now it’s your turn to decide which one deserves the crown.

Ask yourself:

Which brand has made the biggest difference in your menopause journey?

  • Which product has been your lifeline at 3am
  • Which brand helped you feel less alone
  • Which campaign finally made you feel understood instead of being brushed aside

Your answer is your vote.

THE POINT
The women living menopause are the real experts.

THE EXPERIENCE
Why this award matters

Menopause is a major life stage, one that affects everything from mood and sleep to work, relationships, and identity. For too long, women’s health has been underserved, underfunded, and in my view, under-discussed. The Consumer Choice Award is certainly a push in the right direction. It recognises that the real experts are the women living it, not just the boardrooms analysing it.

01 >> Your lived experience matters.
02 >> Your vote tells the industry what actually works.
03 >> Your voice can help build something better for younger women too.

THE HONEST VERDICT
“When you vote, you are shaping the standards of care for all of us.”

THE VERDICT
How to vote and how to share it

Voting is open now on the MiP Awards website. Head to Menopause in Practice (MiP) | Awards and choose the brand that’s made the biggest impact on your life. It takes a minute, and every single vote counts.

Once you’ve chosen your winner, share the awards with your friends, your sisters, your WhatsApp groups, your gym pals, and anyone else who will listen. The Consumer Choice Award only works when women spread the word. Your vote is powerful, but your voice is what builds the movement.

Your vote is powerful, but your voice is what builds the movement.

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Saffron & Cyrus is an independent women’s editorial publication with a recognisable voice, real-life perspective, a defined midlife audience and a commercial model built around useful, relevant partnerships.

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