Midlife Reinvention

Advice, inspiration. and stories on career changes, side hustles, and personal growth for women reinventing themselves in midlife.

At 50, brain fog tried to make me feel invisible, but AI has helped me feel capable again

If you’d told me at 23 that by 50 I’d be relying on artificial intelligence to get through a day, I would have laughed so hard I might have spilled my coffee. Back then, the Internet was just a curiosity.…

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Perimenopause has become a joke, but midlife women deserve better

There is a strange moment that happens in a woman’s 40s. And it sneaks up somewhere between figuring out why your nine-year-old has suddenly decided he doesn’t like tomatoes and trying to remember the last time you drank a coffee…

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Why midlife brands fail at PR (and how to fix it)

If you’re a female founder in midlife, let me be blunt, most brands like yours are doing PR the hard way. Hours of outreach, press lists that land in the wrong inboxes, scattered social posts… and hardly any traction. It’s…

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Why turning 50 means owning every chapter

Turning 50: not a reset, it’s the same mountain Today I turn 50. And it’s not a reset button. It’s the same mountain, just with a clearer view of the climbs. However, before I talk about my 50-in-50 plan again,…

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March 50 in 50 challenge: Fire, fitness and midlife mischief

The world hits refresh March always feels like the world hitting refresh. Days stretch longer. The air bites less. Coffee tastes sharper in the morning light, and suddenly I believe in new beginnings, even if our living room is still…

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February: Sweat, strength and laughter

February highs, laughs, and lessons: midlife, muscles, and little wins Approaching 50 has a way of making things clear: fitness isn’t about looking like a magazine cover or pretending life is organised. It’s about showing up, balancing family and workouts,…

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January: Small wins, big results and a month of progress

How I survive the post-holiday slump (without losing my mind) January has the subtle charm of a bad hangover that lasts all month. The holidays are over. The house is eerily quiet without the Christmas tree poking its spiky green…

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