Why Persian sefidab is my unexpected beauty obsession as a new mum over 40

As a new mum over 40, I’m obsessed with everything and anything that will help with my daily beauty routine. That means a) Get rid of my lines and wrinkles and b) Stop the kids calling me “grandma” in future in the playground.

sefidab

My weekly ritual

If you’d told me a year ago that I’d be smuggling powdered animal fat across continents, I’d have laughed. Yet here I am, a new mum over 40, utterly obsessed with sefidab (or Rooshoor, if you want to sound fancy), the Persian exfoliator that has become my weekly ritual for keeping my skin, eyes, and hands from looking like I wrestled a toddler for 12 hours straight.

Read more about my full sefidab ritual →

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