Media Kit: Saffron and Cyrus

Bringing midlife, real life, my life to readers

Hi, I’m Saffron! A Newcastle upon Tyne-based storyteller, midlife mum, fitness enthusiast, and columnist here in the UK. On saffronandcyrus.com, I explore women’s health, wellbeing, family life, fitness and Persian culture with honesty and lived experience.

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Audience

My audience is a steadily growing community of:

• Women 35 to 65 globally who are balancing work, family, and self-care
• Parents of school-age children who want relatable family stories
• Women going through perimenopause looking for real-life advice
• Fitness lovers interested in strength training, Zumba, boxing, and realistic health goals
• Multicultural families globally who value authentic storytelling and shared experiences

Readers come from the UK, Europe, the US, and beyond, united by their search for honesty over perfection.

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Opportunities

I love partnering with brands that makes life better for women. Here’s how we can work together:

• Product Reviews – Honest, engaging reviews of products that genuinely fit my life. I consider partnerships with:
• Health and wellness products (especially for women over 40)
• Fitness gear, active wear, supplements, and gadgets
• Parenting essentials and family-friendly finds
• Books, courses, and tools that support women’s personal growth
• Home and lifestyle products that make busy family life easier
• Brand campaigns and sponsored content – Story-led campaigns that connect with my audience in an authentic way.
• Family travel – Collaborations with hotels, travel companies, and experience providers that are family-friendly and inclusive.

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Why work with me?

• If I share a product, it’s because I use it and love it. My readers trust me to be real.
• I talk about perimenopause, parenting, and fitness with honesty and heart.
• My audience spans multiple continents, giving your brand exposure to a diverse, engaged community.
• Sponsored posts are clearly disclosed to maintain reader trust.

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Examples of what I cover:

Want to know what resonates with my audience? Here’s what gets them talking:

• “Fitness for Women Over 40” tips that don’t involve living at the gym
• Honest perimenopause diaries – the hot flushes, the brain fog, the mood swings
• Multicultural family life stories – Persian culture meets British chaos
• Real-life parenting – schoolyard politics, messy mornings, and all.

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Get in touch

If your brand is ready to connect with a community of midlife women, I’d love to hear from you. These women value honesty and practical advice.

📩 Email: saffronandcyrus@gmail.com
Website: saffronandcyrus.com
Instagram: @ofsaffronandcyrus
TikTok: saffron.and.cyrus
X.com (Twitter): @saffronandcyrus
📱 Follow & Connect

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Copyright and sharing

All content on Saffron and Cyrus is my own. You’re welcome to share posts and photos, just credit me clearly and backlink.

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