Storyteller, midlife mum and fitness enthusiast
Hi, I’m Saffron! A PR pro, storyteller, midlife mum, and fitness enthusiast who still occasionally slops coffee down her top. Saffron and Cyrus is not your typical midlife blog. Many of my friends are sipping cocktails in Ibiza with kids who’ve flown the nest. In contrast, I’m juggling perimenopause, while raising a lively nine-year-old. At the same time, I’m trying to figure out what “slay” and “MAFs” actually stands for. There are days I feel old.
This blog covers fitness for women over 40. It discusses perimenopause and parenting when I thought I’d be done by now. It also embraces a multicultural family life that’s equally chaotic and beautiful.
Who reads Saffron and Cyrus?
My audience is a growing community of:
- Women 35–65 balancing work, family, and self-care
- Parents of school-age children who want relatable family stories
- Women going through perimenopause looking for real-life advice and humour
- Fitness lovers interested in strength training, Zumba, boxing, and realistic health goals
- Multicultural families globally who value authentic storytelling and shared experiences
Readers come from the UK, Europe, the US, and beyond, united by their search for honesty over perfection.
Collaboration opportunities
I love partnering with brands that makes life better for women. Here’s how we can work together:
- Product Reviews – Honest, engaging reviews of products that genuinely fit my life. I consider partnerships with:
- Health and wellness products (especially for women over 40)
- Fitness gear, active wear, supplements, and gadgets
- Parenting essentials and family-friendly finds
- Books, courses, and tools that support women’s personal growth
- Home and lifestyle products that make busy family life easier
- Brand campaigns and sponsored content – Story-led campaigns that connect with my audience in an authentic way.
- Family travel – Collaborations with hotels, travel companies, and experience providers that are family-friendly and inclusive.
Why work with me?
- If I share a product, it’s because I use it and love it. My readers trust me to be real.
- I talk about perimenopause, parenting, and fitness with honesty, humour, and heart.
- My audience spans multiple continents, giving your brand exposure to a diverse, engaged community.
- Sponsored posts are clearly disclosed to maintain reader trust.
Examples of what I Cover:
Want to know what resonates with my audience? Here’s what gets them talking:
- “Fitness for Women Over 40” tips that don’t involve living at the gym
- Honest perimenopause diaries – the hot flushes, the brain fog, the mood swings
- Multicultural family life stories – Persian culture meets British chaos
- Real-life parenting – schoolyard politics, messy mornings, and all.
Let’s collaborate
If your brand is ready to connect with a community of midlife women, I’d love to hear from you. These women value honesty, humour, and practical advice.
📩 Email: saffronandcyrus@gmail.com
📱 Follow & Connect: Instagram
Copyright and sharing
All content on Saffron and Cyrus is my own. You’re welcome to share posts and photos, just credit me clearly.
Media kit:
📊 Let’s Talk Numbers
Monthly Page Views: 18,500+
Email Subscribers: 1,200+ engaged readers
Instagram Followers: 3,400+ (and growing!)
Engagement Rate: 5.8% (above industry average)
Numbers are nice, but my real strength is the connection I have with my readers — they trust what I share, which is why collaborations with the right brands feel authentic and impactful.
🚫 Who I Don’t Work With
- Fad diets, extreme weight-loss, or unsafe slimming products
- Toxic anti-aging messaging or campaigns that shame natural aging
- Body-shaming or unrealistic “before/after” posts
- Brands that require misleading claims or lack transparency
I prioritize authentic, honest collaborations that respect my readers and my voice.
💰 Current Collaboration Rates
- Sponsored blog post: £250–£400
- Instagram post: £100–£200
- Instagram Story/Carousel/Reel: £80–£150
- Email newsletter feature: £150–£250
- Package deal (blog + social post): £350–£550
These are starting rates and can be tailored depending on the campaign scope and partnership type. My priority is creating authentic, high-quality collaborations that resonate with my readers.