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Smile like you mean it – my happy photo challenge

happy photo

To spread happiness and help us smile through tough times, a new happy photo campaign has now been launched.

The new campaign from photo printing specialist CEWE is setting Brits the challenge of sharing their happy photos and spreading some virtual cheer online.

happy photo

I don’t know about you, but Instagram has become my new best friend during lockdown and keeps me smiling. On Sundays in particular I have been meeting mummies across the UK virtually with the help of @mammabelle18. The positive family photos are keeping me strong in these surreal times.

Research reveals that looking at photos has a positive effect on our mood and wellbeing. Around 41% of Brits look back on their photos a few times a year. Research shows that looking at photos makes us feel nostalgic, (64%) happy (56%) and relaxed (30%).

happy photo

We take a lot of photos and post more than a few on social media.

Commenting on the campaign, Jo Hemmings, a behavioural psychologist, explains: “Photos are the visual language of our lives. But, we often forget to look back at them, and that means we are missing out.”


It’s true photos remind us of our loved ones, pets, places and activities as well as remembering the past.

Jo Hemmings says that this has been shown to reduce our stress and enhance our mood and overall wellbeing.

Research has shown that photos in our home, provide psychological positive reinforcement. They remind us of ‘social bond enhancement’ – essentially what and who is important to us!


Having family overseas means we often look back on our happy photos to keep up our wellbeing because they evoke feelings of positivity and happiness. Especially at times like this, we are taking more time to appreciate and look back on them.

What makes you smile

Clare Moreton, photo expert at CEWE, said: “We want to spread some happiness during this difficult time by asking people to look back through their photos and share with us the photos that make them smile. Whether it’s a picturesque holiday, a weekend away with friends or a family get-together, we’re really looking forward to seeing everyone’s happiest photos.

“Photos hold the key to our memories and evoke feelings of happiness and positivity whenever we look back at them. This is why we think it is so important for people to take the time to reflect on all the great times they’ve had and to look back on the memories that mean the most.”

Share your photos

CEWE is asking people in the UK to share a happy photo that makes them smile on Instagram with the #MyHappyPhoto hashtag. People can tag @cewephotoworld until 30th April 2020 if they wish. Five entrants will be chosen to win a CEWE PHOTOBOOK, allowing them to make a photo album of their favourite snaps.

CEWE has launched a Pause for a Moment campaign to encourage the nation to take more time to appreciate their photo memories. More details on the campaign and competition can be found on the website: https://cewe-photoworld.com/pauseforamoment


Saffron and Cyrus is a Newcastle-based family lifestyle blog, covering diversity, self-care, days out, travel, reviews, recipes and more from our family life.
The blog is written by new mum over 40, Aranda, with input from hubby H and four-year-old Cyrus.

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