Saffron & Cyrus

ADVERTISE WITH SAFFRON & CYRUS
Want to put your brand in front of our readers?
Advertising & partnership opportunities available
Saffron at the gym
THE BIG READ
FITNESS  /  MIDLIFE  /  REAL LIFE

What makes me want to keep exercising?

A personal take on fitness, confidence, ageing and why I keep showing up at the gym, even when my brain is saying no.

ADVERTISE WITH US
Your brand.
Our readers.
Advertising and editorial partnerships for brands that fit.
WORK WITH US →
EXPLORE SAFFRON & CYRUS

The Edit.

Stories, questions and things currently occupying my slightly overactive brain.
Midlife and reinvention
Midlife & Reinvention
Confidence, identity, ambition, relationships, change and reinvention, without treating age as a problem that needs fixing.
My 50th birthday year Botox disaster and how to avoid the same mistake →
Women's health and wellbeing
Women’s Health & Wellbeing
Changing bodies, energy, health and the questions women are often left to work out for themselves.
Giving birth at 40: my induction and forceps birth story →
Pregnancy, BMI, body image and motherhood
Family & Motherhood
Pregnancy, parenting, family life and the cultural differences that can make motherhood complicated, funny and occasionally bewildering.
My BMI Said Obese. My Persian Family Thought I Looked Healthy →
Gym motivation in midlife and questioning whether to give up the gym
Fitness & Strength
Movement, strength, gym life and what happens when staying active becomes as much about belonging as exercise.
Gym motivation in midlife: Should I give up the gym? →
Shab-e Yalda and Persian family traditions
Culture & Identity
British and Persian influences, family traditions, food, identity and belonging.
How we brought Shab-e Yalda from Iran to Newcastle →
Modern family life and everyday experiences
Lifestyle & Experiences
Travel, places and experiences that genuinely add something to everyday life.
When did knowing everything become part of being a good parent? →
SAFFRON & CYRUS

Life, actually.

Health headlines worth questioning, numbers that don’t tell the whole story, and the things that look rather different from this side of 50, from childhood stories to the family moments modern life has a habit of squeezing out.
At 50, I finally understand the film Labyrinth
MIDLIFE & REINVENTION

At 50, I finally understand the film ‘Labyrinth’

I thought it was about finding Prince Charming. At 50, I see a story about getting lost, finding yourself and realising you had more power than you thought.
READ THE STORY →
HRT and dementia risk in women at midlife
WOMEN’S HEALTH & WELLBEING

HRT and dementia risk: what a new UK study means for women in midlife

A promising headline, a large UK study and one rather important question: what does the research actually prove?
Biological age and BMI in midlife women
FITNESS & STRENGTH

Biological age in midlife: why your BMI doesn’t tell the whole story

We measure our bodies constantly. The more useful question may be what they can actually do.
Bedtime stories and modern family life
FAMILY & MOTHERHOOD

No time for the bedtime story? How modern life is stealing our family moments

What happens when ordinary family moments are the first things squeezed out?
THE SAFFRON EXPERIMENT

I wondered what would happen if… so I tried it.

Products, health claims, trends and ideas. I try them, look at the evidence and work out what’s useful, what isn’t and what probably wasn’t worth the bother.

EXPLORE THE EXPERIMENT →
Apple cider vinegar, wheatgrass, supplements, skincare, haircare and products explored for The Saffron Experiment
Saffron, founder and editor of Saffron and Cyrus
BEHIND THE WORDS

Meet Saffron.

Saffron is a former newspaper journalist and PR professional writing about midlife, women’s health, fitness and the things she tests for herself through The Saffron Experiment.

MORE ABOUT ME →
TRAVEL & PLACES

Places we’ve been.

Family escapes, hotels and the places that leave us with something worth talking about when we get home.
Saffron celebrating her 50th birthday at Mitsis Royal Mare in Crete
CRETE, GREECE

Celebrating 50 in Crete

Nine days at the Mitsis Royal Mare, with family beach days, moussaka, cats and a little midlife indulgence.

READ THE STORY →
Family break at Forest Holidays Strathyre in Scotland
STRATHYRE, SCOTLAND

A family escape to the woods

A log cabin, Loch Lubnaig, canoeing, cycling, Persian barbecue and an unreasonable number of wasps.

READ THE STORY →
Family stay at the Atrium Prestige hotel in Rhodes, Greece
RHODES, GREECE

Atrium Prestige, Rhodes

A family stay in Rhodes, looking beyond the glossy photographs to see what a hotel actually feels like with a child.

READ THE REVIEW →
EXPLORE ALL TRAVEL & PLACES →
FOR TRAVEL PRs & TOURISM TEAMS

Planning your next travel campaign?

I’m interested in thoughtful family travel, hotels, destinations and experiences that give readers something worth talking about.

WORK WITH ME →
Aura Reading at 50: What my aura colours revealed | The Saffron Experiment
Midlife & Reinvention | Newcastle upon Tyne

Aura Reading at 50: What my aura colours revealed | The Saffron …

A psychological thriller, a slightly ridiculous question and an aura reading at 50. What I discovered made me think rather differently about spirituality, intuition and finding myself again.

August 30, 2026
ADVERTISE WITH SAFFRON & CYRUS
Want to put your brand in front of our readers?
Advertising & partnership opportunities available